Especially when even its advocates somehow use that as an "upside". It might very well be for a lot of people! But it's also a massive turn off for others. I have never worked in a startup or big tech, and work on very concrete and critical products yet I'd very much rather work on even outlandish SV stuff (at least the pay is usually great and the job environment could be good!) rather than on some SMB CRUD or some generic backend service. If I don't have a choice I could do it but it's not super enticing.