They won't, because it turns out Bluetooth is the best thing we have at "discover nearby devices". Guess how Apple TV/screen sharing detection, iPhone hotspot detection and configuration, AirDrop and a whole host of other features work without communicating via some cloud mothership? They are all using Bluetooth to do detection and negotiation to a high-bandwidth link!
Amongst widespread radio communication mechanisms, there are only NFC, Bluetooth and WiFi. NFC is sometimes used to provision wifi passwords, but it's short-range to the tune of a few cm tops. WiFi has discovery, but nothing in the protocol to make sure initial conversations cannot be eavesdropped, and low-power wifi stacks are hard to do, in contrast to Bluetooth with BTLE.