Definitely, I didn't mean to imply that every business in the US wants to profit at all costs, I just meant that the culture skews towards that. The US culture towards work tends to have a certain response to cases like one where someone has a popular product/service/business but would rather maximize work/life balance than income.

In other cultures, that's seen as much more of a reasonable choice than in the US, where the response tends to be more on the "I can't believe you're giving up tons of profit for more free time!" or similar.