Scarce handles create urgency. People rush to sign up and claim their first name, etc. With domain-based handles, that lever disappears.
It’s one of the most common growth tactics I see by social networks launching on BetaList.
So what, exactly, is the difference between this and internet handles? In fact, isn't this worse?
Another thing with the adoption is we still see tons of major corporate/media/notable entities on there not moving their account to their domain despite having one and it giving them the more obvious "verified" impression. I dunno what's going on in some of those marketing / digital dept's that they aren't jumping to verify on the domains.
I agree with the "get your own domain" part. But I'm done with the faux decentralization of bsky and wouldn't bother with the time and maintenance investment in any of the other supposed "social media" schemes like mastodon or nostr.
Just putting up my own social network on my own domain and treating it like a blog. Whatever else social media pretends to be useful for, I'm happy to ignore.
(It's because ATProto services targeted at average users are effectively centralized, which means everyone else has to put up with whatever Bluesky says or lose their access to the bulk of the network.)
To be clear, I actually think it's a good idea to let people associate their own domains with their accounts, but I find it frustrating that people act like ATProto is the only or first example of open social protocols, as this TFA does.
