I wish the Author would explain what he meant by this. I'm hugely interested in this story and the 'why' of it.
I think that we had some great ideas, including guiding instructors in the creation of online classes using the best proven pedagogical tools and theories. You could connect lessons to standards (if you were in a school, or wanted to be associated with one), or could do it free-form, or could use templates of various sorts.
I ended up finishing the PhD, so I can't complain too much! And as I wrote, I was probalby not a good person to run a startup; I'm much happier with my life as a bootstrapped freelancer. But it was hard to realize that I spent a year or so working on this with very little to show for it -- especially knowing that it might have thrived under a more experienced leader.