'creepy' digital billboards that can track viewers' responses (opens in new tab)

> “Our strongest selling point is that we know who our audience is. All our displays are integrated with cameras so we can get the demographic data and also track the occupant engagement.”

Working in this space, the person running the building barely knows who is living there...

I wonder as a resident being forced to pay for this, and therefore part owner, whether I'd be within my rights to first tape over the cameras, and then "accidentally" break it...

/s

Actually I'd likely seriously consider this exactly. Who's making the money here. The residents are paying for it. The building management must be getting paid by both the residents and that parasite company that produces this shit.

Dystopia 101.