It’s a niche within a niche within a niche. It’s designed to do solve a problem that only one person has.

You have to:

- want to make voice memos (how many people do that?)

- find your watch insufficient for that purpose

- find your phone insufficient for that purpose

- be willing to wear a ring on a specific finger (this isn’t practical on most of your fingers because it’s hard to press the button)

- commit to custom sized jewelry