I think the separation is in how 'algorithmic engagement' in social media is at least as dangerous as stuff that even the US still has banned in other forms of media [0].

Especially because it's gotten so bad. At first it was just 'making things popular in your network more visible'. But now it's to where when I use something like Facebook there is more 'algorithm spam' than anything actually happening with my friends. It's become something where the primary purpose is 'driving views' rather than communicating. [1]

A VPN is a bit different; it's a tool, and I will note one that depending on the specific definition has legitimate (or at least morally/ethically legitimate) uses.

[0] - e.x. unless it has been reversed in the last decade or two, in the US you still can't cut from a kid's cartoon right into a commercial for a toy/game related to said cartoon. I mean FFS that was a rule that got put in before 'attention hacking' was even a term.

[1] - TBH I'd love if we could get back to Myspace or maybe even early Facebook type social media. There's a lot of excitement lost when an algorithm feeds you shit versus a friend sharing it, and it was a lot less noise...