Two huge (existential-level) risks for artists: 1) Off-platform leakage breaks attribution, so royalties die at export; 2) NIL (voice likeness) sits outside master/composition rights, weakening label control.
The real money for artists is in PRO royalty payouts, so this suggests existing artists are getting screwed.
For publishers, the money is in equity plus retroactive, unattributable settlements—artists will see literal micro-payments unless collective licensing and cross-platform “flight recorder” attribution become standard.
