>But if you didn't know about any of that you could make some inferences. Like his neverending "ooh, shiny new thing, want" (and then lie to people along the way, trick Indians into signing up for your internet.org thing)

Yeah, that trying to trick Indians into that thing (IIRC, it was also called Free Basics or something like, to sound attractive, prolly) became a big issue in India at the time, I remember, although I didn't delve deep into the matter. I think a group of leading Indian freedom activists took on FB in the media and petitioned the government, and it resulted in the whole scheme collapsing.