no being aware is the key here. For example just on NPR - 40% of American kids think bacon is a plant.
(Don't get me wrong - i intentionally immigrated to US and i like all those benefits of life here. Speaking about the costs of that to the rest of the world - back in Russia i worked for domestic employers as well as for a US based one, and being "exploited" by the US based employer were much nicer than by the domestics.)
