> I always thought it was a critically bad business decision from their end to keep giving me additional new stuff for free. It seemed to me that it should have been a subscription.
Maybe. One data point isn't all that useful, but I never would have bought it if it weren't for the model he chose. I will never, ever do a subscription for something like that.
I guess this is what makes marketing so tricky; I myself would’ve bought a $10/mo subscription so much sooner given the chance, which by now - and happily, incidentally - would’ve brought in way more dosh than my one-off payment.