A demand for the average American to eat more meat would have to explain, as a baseline, why our already positive trend in meat consumption isn't yielding positive outcomes. There are potential explanations (you could argue increased processing offsets the purported benefits, for example), but those are left unstated by the website.
[1]: https://www.agweb.com/opinion/drivers-u-s-capita-meat-consum...
[2]: https://ers.usda.gov/data-products/chart-gallery/chart-detai...
That number seemed unreal to me, so I looked it up. I think it represents the total pre-processing weight, not the actual meat meat consumption. From Wikipedia:
> As an example of the difference, for 2002, when the FAO figure for US per capita meat consumption was 124.48 kg (274 lb 7 oz), the USDA estimate of US per capita loss-adjusted meat consumption was 62.6 kg (138 lb)
Processing, cutting into sellable pieces, drying, and spoilage/loss mean the amount of meat consumed is about half of that number.
> The US is the biggest consumer of beef in the world, but, according to new research, it’s actually a small percentage of people who are doing most of the eating. A recent study shows that on any given day, just 12% of people in the US account for half of all beef consumed in the US.
> Men and people between the ages of 50 and 65 were more likely to be in what the researchers dubbed as “disproportionate beef eaters”, defined as those who, based on a recommended daily 2,200 calorie-diet, eat more than four ounces – the rough equivalent of more than one hamburger – daily. The study analyzed one-day dietary snapshots from over 10,000 US adults over a four-year period. White people were among those more likely to eat more beef, compared with other racial and ethnic groups like Black and Asian Americans. Older adults, college graduates, and those who looked up MyPlate, the US Department of Agriculture’s (USDA) online nutritional educational campaign, were far less likely to consume a disproportionate amount of beef.
High steaks society: who are the 12% of people consuming half of all beef in the US? - https://www.theguardian.com/environment/2023/oct/20/beef-usd... - October 20th, 2023
Demographic and Socioeconomic Correlates of Disproportionate Beef Consumption among US Adults in an Age of Global Warming - https://www.mdpi.com/2072-6643/15/17/3795 | https://doi.org/10.3390/nu15173795 - August 2023
(my observation of this is that we can sunset quite a bit of US beef production and still be fine from a food supply and security perspective, as consumption greatly exceeds healthy consumption limits in the aggregate)
By itself, this figure doesn't really mean much. On any given day, less than 1% of people have birthdays, but that doesn't mean there's a small percentage of people who are having most of the birthdays
The following paragraph is more valid, but the 12% figure still seems dubious.
Go on...
> One limitation of this work is that it was based on 1-day diet recalls, so our results do not represent usual intake[0].
Ah.
[0]: Demographic and Socioeconomic Correlates of Disproportionate Beef Consumption among US Adults in an Age of Global Warming https://www.mdpi.com/2072-6643/15/17/3795
This phrasing strongly suggests it’s not the same 12% every day. In which case… it’s probably not that noteworthy.
This sounds like.. not very much. I eat 6-7oz of ground beef with breakfast alone, pretty much daily! Are people really eating less than ~1/2 cup of meat over all their meals combined?
https://idlewords.com/2006/04/argentina_on_two_steaks_a_day....
what???? there is entire family that eat entire Cow that can feed the whole village, that is crazy
What evidence do you have that the loss adjusted numbers have gone down while the preprocessed numbers have gone up so dramatically?
The problem with the number is that people see it and imagine pounds of meat like they see at the grocery store, but it's measuring pounds of meat that go into the meat processing plant.
> What evidence do you have that the loss adjusted numbers have gone down while the preprocessed numbers have gone up so dramatically?
No, the two numbers show the ratio.
The "pounds of meat consumed per person" from the FAO is a pre-processed weight.
The pounds of meat consumed per person from the USDA is the end-user weight. It's about half of the FAO number.
Point being someone eating a couple bags of jerky over a workday would probably count as having eaten literal pounds of beef, despite consumed weight being much lower. Water is noncompressible and makes your stomach full very quickly.
I find that to be a challenging amount of meat. It's a lot! And to find out that's average???
Americans eat way too much meat. Cheese, too.
The real number for meat consumption at the end consumer is about half that amount.
When you compare the macros of that to sausages or ribs or even steak it’s quite drastically different.
Also I’d guess you aren’t covering your meat in thick sugary sauce every time…
I used to drink protein shakes, but now I am actively against these. Artificial sweeteners provoke insulin release [1] [2] that leads to type-II diabetes.
[1] https://pubmed.ncbi.nlm.nih.gov/2887503/
[2] https://www.sciencedirect.com/science/article/abs/pii/S10568...
Kinda makes zero cal sweeteners look good.
> Was that too much
I challenge you to eat 5 pounds of animal products in a day, for three days.
I don’t believe that the average American eats nearly a pound of meat per day. I do believe if the average American ate meat before carbs, we could get there, and all be a lot healthier, though.
For me, processed carbs make me much hungrier, but the kale salad I’m eating right now makes me less hungry.
I started at 70kg (181cm), so pretty skinny, and without prior resistance training. I ate between 120and 140g of protein per day, without any shakes.
I am aware that these gains would not have continued, but my body obviously had more than enough with 130g to build muscle. I did eat a calorie surplus, but
200g seems like A LOT.
Just as an example of an opposite experience.
(american, vegetarian for 13 years, athletic, former meat eater, long carb centric diet that i'm trying to change)
I can eat 200g of lentil noodles in a sitting.
im probably more conscious about what i eat than the average person, just on virtue of watching macros lol
I think you’re conflating 200g of protein with 200g of meat that has protein.
Eggs work too.
Heart disease is a real risk. Don't ignore it. It's not something that only happens to other people.
(But I doubt the cheese I find so delicious is that same as the cheese that's so prevalent in American diets...)
Also, you need to adjust for demographics. In 1900, 35% of the population was under 15: https://demographicchartbook.com/index.php/chapter-5-age-and.... Today it’s only 19%. Children and babies obviously eat a lot less meat than adults, and they make up a much smaller share of the population today than back then.
> It has become internationally famous for embracing and promoting an unhealthy diet of incredibly large hamburgers. Customers are referred to as "patients," orders as "prescriptions," and the waitresses as "nurses." All those who weigh over 350 pounds are invited to unlimited free food provided they weigh themselves on an electronic cattle scale affront a cheering restaurant crowd.
> The menu includes the Single Bypass Burger®, Double Bypass Burger®, Triple Bypass Burger®, Quadruple Bypass Burger®, Quintuple Bypass Burger™, Sextuple Bypass Burger™, Septuple Bypass Burger™, and the Octuple Bypass Burger™. These dishes range in weight from half a pound to four pounds of beef. Also on the menu are Flatliner Fries® (cooked in pure lard) and the Coronary Dog™, Lucky Strike no filter cigarettes, alcohol, Butterfat Milkshakes™, full sugar Coca-Cola, and candy cigarettes for the kids!
The more you know.
In reality, I don't think anybody in the US follows the food pyramid religiously. But I do think people (try to) follow the main strokes of what the government tells them is a healthy dietary balance, and so any recommendation to increase their fat/protein intake will result in more meat consumption even if the guidelines doesn't itself proscribe that as the only source.
Do you really observe that in your circles? I've lived in 6 different states, from Maryland to Idaho, and I've never got an impression that many people take any real though or consideration for their health at all. If anything, I'd armchair guestimate something like 10% of adults seem to put any real attention of effort into their health. I feel like late teens to late college year people put more effort in general, but only because they themselves are on the meat market and don't usually have complex lives (kids, careers)
If you go to Western Europe, they're not drinking lots of skim milk, and if you eat things from the bakeries, there's more butter and not as much low quality vegetable oil or sugar. When my French cousins come here, they find lots of the stuff sold here revoltingly sweet.
And even then this rule is not perfect because of individual genetics, metabolism rates, activity level, percentage of lean mass, etc.
Americans (US citizens) really do eat a lot. What the hell
But here we have the problems with the numbers and why they should only be guidelines. Consumption of protein needs to increase as you get old (into the range we consider for athletes). And basing consumption on body weight is stupid, because telling an obese person they need to eat twice as much protein as a non-obese person is probably wrong.
1. It’s proteins and fats, not just protein. The site specifically calls out avocado as an example.
2. It’s from meat and vegetable sources. Other commenters have mentioned that you get more protein from non-meat sources than you expect.
Case in point: the Mayo Clinic article titled "Are you getting enough protein?"[0]
It claims that protein is only a concern for people who are undereating or on weight loss drugs, yet it cites protein recommendations that many people find challenging to meet (1.1g/kg for active people, more if you're over 40 or doing strength or endurance workouts.) To top it off, it's illustrated with a handful of nuts, which are pretty marginal sources of protein. It's bizarrely mixed messaging.
[0] https://www.mayoclinichealthsystem.org/hometown-health/speak...
I really like this study of a population of highly trained athletes and their diets/protein intake: https://pubmed.ncbi.nlm.nih.gov/27710150/
In that study they eat > 1.2g protein/kg body weight, but 43% of that is "plant sources", meaning grains, legumes, fruits and vegetables. Like one serving of oatmeal is 6g, things you don't think of as "protein" add up and you have to count them. The athletes in that study are Dutch and 19% of their protein intake came from bread.
But what always happens with protein recommendations is that they say "x grams protein/kg bodyweight" but people hear "protein is meat, you are telling me to eat x grams/kg bodyweight of meat." Very few people ever look closely enough at their diet to develop an intuitive sense for counting macros.
All of the protein recommendations I've seen were for lean mass. You don't feed fat.
Even a cup of cooked rice or a slice of bread has several grams of protein.
https://pubmed.ncbi.nlm.nih.gov/38118410/
What happens is that the excess of protein stays in your system, but, if you don't use the nutrient by exercising, the caloric excess will obviously make you fat.
"These findings demonstrate that the magnitude and duration of the anabolic response to protein ingestion is not restricted and has previously been underestimated in vivo in humans."
Though of course "meat" is too vague a category to be helpful. Obviously there's a link between beef and heart disease and colorectal cancer. There seems to be no health problems associated with consuming chicken or seafood.
(Note that I am neither a vegetarian nor a vegan.)
EDIT down-thread to prove my point you'll see people citing studies in favor of and against the new recommendations. The studies are almost always in animals or use self reported data with tiny sample sizes.
Obviously there are exceptions - particularly right now - but those are solved by rooting out corruption.
food industry has to be policed -- The Jungle by Upton Sinclair is a high school level story featuring the meat packing industry. All around, additives and substitutes are more profitable than raw ingredients.
That is, how many pounds of meat the average American eats in a year. An increase of 100 pounds means about an extra quarter-pound a day.
You need to go to much more recent times to get worsening results/predictions.
There was no such observation, just claim going contra observed data. The period you picked does correlate meat consumption going up with health getting better.
You said that meat consumption went up for last century. Then you claimed that "our already positive trend in meat consumption isn't yielding positive outcomes" - except that majority of that period did yielded positive outcomes.
https://pmc.ncbi.nlm.nih.gov/articles/PMC8805510/
> Conclusions: As observed from the food availability data, processed and ultra-processed foods dramatically increased over the past two centuries, especially sugar, white flour, white rice, vegetable oils, and ready-to-eat meals. These changes paralleled the rising incidence of NCDs, while animal fat consumption was inversely correlated.
Americans also just need to eat less period, but that’s a separable issue.
No we don't. Please show me where.
Are you claiming the old food pyramid is where?
Because Bush jr deprecated that in 2006, and his new, balanced pyramid was again replaced in 2011 by MyPlate, which did not tell you to eat more processed carbs, and was not even a pyramid.
Why do so many of you people think that something that was very clearly replaced twice is still somehow in effect? How much of the recent history of the US are you guys missing? Did you lose your memory or something?
I learned the 1992 food pyramid in school. I was in college by the time they changed it, and I have no idea what the current one says. When the government undertakes a mass campaign to socialize children into a particular idea that’s what happens.
When you couple this with the motivations of industrial food companies (some of whom are now owned by tobacco companies), and the research they do into the neuroscience effects of flavour, texture, even packaging of food, you'll start to spot that a push to "Real Food", and for that food to be less processed and more inclined towards protein, is more likely to result in overall calorie reduction.
One of the things that isn't cutting through on this program is saying "eat protein" is assumed to mean "eat meat", which some assume means you can eat burgers. Nope. Healthy protein is not red meat that has been fried - that's going to take a bit more education, I expect.
This is something I have been thinking about and researching for awhile, because there is so very much confusing language out there.
Your quote says over the last century, so I'm going to use roughly 1920 as the baseline. It also refers to a per capita increase of meat consumption by 100 pounds, or about 45.4 kilograms (to make the math easier). This is roughly an increase of 124g of meat per person per day (or about 3oz if that makes more sense to you).
This equates to a daily increase in per-capita protein intake by 25-30g (depending on which meat and how lean it is).
In 1920, the average American adult male was about 140 pounds, and ate about 100g of protein per day, which works out to roughly 0.71 grams per pound of body weight (or about 1.6 grams per kilogram).
In 2025, one century later, the average American adult male is 200 pounds, and if he eats the same ratio of weight to protein, you would expect that he would eat around 140g of protein per day, which is slightly higher than the increase in per-capita meat consumption over the same time.
However, if you look at actual statistics of what people are eating in protein, you'll see that the average American adult male is actually eating about 97g of protein per day, or about 0.49 grams per pound (1.1 grams per kg), which is much less than we ate a century ago, which means that that the increase in meat consumption doesn't match change in protein, so is offset by either less non-meat protein, meat with lower protein content (e.g. more fat), or both.
There was some discussion lower in the thread about bodybuilders vs normal people, and about basing your calculations on lean body weight vs full bodyweight. Lean body weight calculations are often used for bodybuilders, but those numbers are elevated (typically 1 gram of protein per pound of lean body weight). For someone who is sedentary to lightly active (e.g. daily walks), the calculation is based on full body weight, not lean body weight, and is about 0.7 gram per pound (or 1.5 grams per kilogram), which matches this recommendation exactly.
Hitting these targets has been shown to greatly increase satiation, reduce appetite, but it does not make you lose weight, and it is not permanent (reducing your protein intake removes the effect, which makes sense). However, long term studies show that people who increase their protein intake to these levels and lose weight (through calorie reduction or fasting) keep that weight off.
Finally, from what I've been able to cobble together, high protein intakes combined with high fat and high sugar intakes does not have the same effect as a diet that matches the recommendations here (ie. it's not just about higher protein intake, it's about percentage of calories from protein, which should be around 20-25%... 200 pound sedentary to lightly active adult male, 140g of protein, or 560 calories, in a total diet of 2250-2800 calories, depending on activity level)
Meat is as well. Maybe organic in small quantities, not too often can help.
Fish is problematic as much is contaminated with mercury and other heavy metals (we poisoned the ocean).
Dairy (in certain forms) offers the same benefits.
I really enjoyed "keeping up" with her when we were dating, because I was really tired of eating the same things all the time. There's really a lot of delicious plant proteins if you take the time to look.
(That being said, our kids like meat. We just don't eat it all the time.)
