Here's industry reports
https://www.nationalbeefwire.com/doctors-group-applauds-comm...
https://www.wattagnet.com/business-markets/policy-legislatio...
And straight up lobbying groups
https://www.nationalchickencouncil.org/new-dietary-guideline...
https://www.meatinstitute.org/press/recommend-prioritizing-p...
Lobbying groups, putting out press releases, claiming victory...
Here's some things you won't find in any of the documents, including the PDFs at the bottom: community gardens, local food, farmers markets, grass fed, free range... Because agribusiness doesn't make money with those.
Just because you might like the results doesn't mean they aren't corrupt as hell
Agribusiness absolutely makes money off of those. In fact they had a hilariously easy time adapting to the consumer trend because all they had to do to label a cow “free range” or “grass fed” was change the finishing stage to a lower density configuration instead of those abominable feed lots you see along highways. The first two stages, rearing and pasturing, didn’t change because they were already “free range” and “grass fed”. Half of the farmland in the US is pastureland and leaving animals in the field to eat grass was always the cheapest way to rear and grow them. They only really get fed corn and other food at the end to fatten them up for human consumption.
The dirty not-so-secret is that free range/grass fed cows eat almost the exact same diet as regular cows, they just eat a little more grass because they’re in the field more during finishing. They’re still walking up to troughs of feed, because otherwise the beef would be unpalatable and grow quite slower.
True grass fed beef is generally called “grass finished” beef and it’s unregulated so you won’t find it at a supermarket. They taste gamier and usually have a metallic tang that I quite honestly doubt would ever be very popular. The marbling is also noticeably different and less consistent. Grain finished beef became popular in the 1800s and consumers in the West have strongly preferred it since.
I’m not sure you can even find a cow in the entire world that isn’t “grass fed”. Calves need the grass for their gut microbiomes to develop properly.
And this is exactly what people have wanted, and are willing to pay a premium for.
Don't conflate the US and the "west".
I only vaguely said “the West” because I didn’t want to get into the complexities of subsistence farming, regional quirks, and pedantics like “soybeans hulls are often considered roughage”.
About a third of beef in the world is truly grass finished and two thirds of that is subsistence farmers who can’t afford the grain. Most of the rest comes from Australia, Brazil, and New Zealand because it’s more competitive to leave them in pasture than import the grain.
As much as you may want to hold your nose up at the US, the (vast) majority of beef sold in the world is grain finished and has been for a long time. It’s just more economically competitive and people strongly prefer the taste and texture.
Australia is more interesting because it’s 50% grass finished but I could never find a source on how much of that was exported to SEA or US and what products it went to.
Another country that predominantly grass finishes is Brazil but they export mostly to China. Again I couldn’t find a source on how much of exports to the US go to meat products (we source a lot of our hamburger meat and pet food from random countries). I remember in all three cases very little is exported to the EU.
In NZ the cattle stand around in paddocks in all weather's with no shelter, but how do you know they are not fed supplementary feed?
Dairy herds almost all are
Probably most of them, but definitely not all of them. https://nltimes.nl/2025/08/18/dairy-cows-netherlands-never-g...: “The total number of dairy cows in the country reached 1.5 million last year. Of these, over 460,000 cows—roughly 31 percent of the national herd—did not spend any time outside“
A factor with cows kept for milking is that you want them to be able to walk to the milking robot at all times, and moving food to where the robot and the cows are can be easier than moving the robot to where the food and the cows are.
People talk a lot about water and land use, but if you have the conditions of land that is (a) naturally watered and (b) not flat enough for arable farming, using it for livestock is much more environmentally friendly than, say, feeding them imported soy - leaving only the methane problem.
Next time you see a meat-eater, thank them for their service. If it wasn't for their heroic efforts we'd be overrun with cows, great lumbering beasts wandering around the streets blocking traffic and trampling our gardens.
[1]: https://www.reuters.com/world/china/brazil-surpassing-us-top...
I personally don't have any insight into the situation and I definitely don't want to defend big businesses, I'm just explaining what you're replying to.
I took the heart of their point to be about local food infrastructure and co-ops and farmers markets, and the grass fed bring cited insofar as it was complementary to those.
You rightly note that "grass fed" beef is effectively the same as "made with* real cheese", technically true even if it's in the parts per millions, and not at all a signal of authenticity it might seem to be at first glance. But I feel like this is all a detour from their point about local food infrastructure.
This is a material win for humane treatment of animals as well as the health of the consumers who aren't eating the stress hormones of a tortured large mammal. The price difference isn't even that big. Of all the things to complain about in the meat industry, this is not top of mind in my opinion.
[citation needed]
Are those relevant to addressing America's national diet deficiencies? None of them are currently anywhere big enough to make a practical difference to most people.
Also most of the health problems with what people eat are from what foods they eat and how much they eat rather than from not choosing the highest quality of those particular foods. E.g., someone might snack often on candy. If they can be convinced to switch to snacking on fruit it doesn't really matter much if they get that fruit from Safeway or a farmer's market. Maybe the farmer's market fruit is healthier for them than the Safeway fruit but the difference will be tiny compared to the gains from switching from candy to fruit.
"local farmers markets have shown to address concerns about food deserts especially in lower income communities" or some obvious non-controversial observation. Maybe "community gardens have been demonstrated to increase lifespan in multiple studies"
The point is these things are decided on by a committee. To find out where their priorities are one of the bigger tells is when you find really obvious things that are not there.
If this was a sincere effort, where is all the obvious stuff?
A big part of getting people to eat better is educating them about seasonality and what good produce should taste like, so that they end up actually liking it.
Later I got some vegetables from a friend who had grown them at a local allotment garden. Made some vegetable soup with them and I swear it's one of the best meals I've had, and I've had some real nice meals.
Flavor in each case was so far beyond what I can get in the grocery stores here it's hardly comparable.
We need to be smart and not knee jerk into feel good memes though. Local gardens and community gardens have higher resource use per acre than large farm ops. Commercial farm infrastructure is far more resilient and lasts longer while consumer gardening gear is cheap and disposable. Consumer gardening gear manufacturers factories burn tons of resources to crank out tons of low quality kit, consumers burn through piles of it. That's not sustainable either.
Plus you really want the average American dumping chemicals in community ground water to grow the biggest pumpkin in the zip code?
Americans need to find common ground on the path forward not fragment into tens of millions of little resource intensive potato farmers
It amazes me how few people are cognisant of this very obvious and important fact.
Just because it’s out of sight doesn’t mean it doesn’t exist. Industrial farming and specially animal farming is one of the most polluting industries, subsidized to produce environmental damage, population diseases and animal abuse.
No, it should be measured in terms of amount of input relative to the amount of output. It’s almost never the case that small farms is going to be more efficient—not only cost wise, but for the environment—than large scale farming.
I'm virulently anti-tribalistic and it's hurt me professionally, socially and romantically my whole life. Trust me, I've got nobody. It's a big problem.
So yeah, the tribal claim, that's just you. You're just talking about yourself
> “Goshdangit why did arbiter of change get lobbied by [tangential cartel]?”
I don’t think it’s a good take, although I won’t go so far as to accuse you of political bias. It’s not like the guidelines say to eat Tyson-branded chicken; Let’s not complain about positive progress.
You know what got the flawed food pyramid created? Lobbying by Seventh Day Adventists. That did not get enough outrage as it hurt countless people in ways that are difficult to quantify. They made fat and meat the enemy across the country because of their religious beliefs. They paid off researchers and even had one claim that Coca Cola was healthier than steak.
Let’s focus on forward progress and not how we got there.
I'm thousands of miles outside the US sitting firmly in the center watching left and right be at each other's throats over absolutely everything so maybe we're kind of alike.
The point of guidance like this is to be trustworthy and authoritative. If I have the ability to independently evaluate it myself, then I didn't really need it in the first place.
Of course, I might be mistaken to have ever trusted the government's nutrition guidance. It's not like undue influence from industry lobbying is unique to this administration.
At what point in time was the government's guidance ever to be accepted on blind faith without critical evaluation? Take this input, compare with data on the same topic from other positions that are far from the source and make up your own mind.
You're playing the tribalism game by setting up this strawman, you too are being played.
I'd personally be just as critical towards anyone who claimed they were fighting a "war on protein" that plainly doesn't exist. Americans consume more meat per capita than nearly any other country.
A lot of people in this post need to do some self reflection.
I have people in my personal sphere that make this sort of argument and it honestly feels like gaslighting. The undercurrent is: "Look, you don't like this guy, I get it. But if you can't see that he does some good, then you are the one who is irrational and not really in a sound state of mind." Meanwhile completely preventable, life-threatening, life-destroying diseases such as measles are back because of the obscurantist beliefs that come with this "new refreshing outlook". This is a bit like saying: "look, you can say what you want about the Spanish inquisition but they kept rates of extra-marital affairs down."
Corporations love this sort of feel-good campaign (the same way they love performative LGBTQ / feminism / diversity when the culture wars swing the other way) for two main reasons: (1) they distract from fundamental issues that threaten their real interests; (2) they shift the blame on big societal issues completely to the public. They do this with climate change, they do it with increase of wealth inequality and they most certainly do it with public health.
All developed nations have a problem with processed food. Granted, it is particularly severe in the USA, but the ONE THING that separates the USA from almost every other developed nation in our planet is the absence of socialized healthcare. This is the obvious salient thing to look at before all others, so also obviously, a lot of money will be spent to misdirect and distract from this very topic.
sure, although if tribal differences are always experienced as fundamentally morally repugnant one might think the moral calibration is screwed a bit too tight.
>I think that it is reasonable to not expect me to be able to find "something positive" in it.
Sure, I do think it is possible that some groups are so morally repugnant that they have absolutely nothing to offer whatsoever. For example that tribe of cave dwelling cannibals in the film The 13th Warrior, man those guys sucked! But the comment seemed more to be about how it is weird that when you find some group does some things that you find morally repugnant then they have nothing they do that can ever be good.
I have lived in places in which I find much of the surrounding culture to have behaviors that I found morally repugnant, or intellectually repugnant for that matter, but even at my most contemptuous of a culture and a people I will at times be forced to admit, honestly, that they have behaviors that can also be considered admirable (in many cultures the repugnant bits are so tightly bound to the admirable bits though I can see how it is difficult not to condemn everything)
I'm not sure you appreciate how symmetrical this statement is. You are on Team A, saying it about Team B, but nothing in the statement actually depends on that permutation of teams -- it could be equally compellingly said by a Team B member about Team A.
No it isn't reasonable. In fact it is one of the stupidest things you can do. If you read any history, you will see that failures in military, politics, science etc. (really pick anything) are often due to key people simply refusing to learn from their opponents and/or refusing to adjust to the new reality. Often this is done because they find their opponents morally repugnant, or lacking in some virtue they happen to hold as important.
It is fine if you don't like the current US Administration. However if they do something that happens to be good, it is fine to acknowledge it as such, while still pointing out what else they are doing wrong. Otherwise you just come off as a sore loser and people will stop taking any notice of you.
This give off an air of virtue signalling to the extend of self destruction. Almost funny thinking about it.
Unfortunately the only way to opt out is to basically stop participating at all. No more consumption of tribal news media and since most news media is incredibly tribal (even saying it’s not tribal is in fact tribal)… it basically means no more news media consumption. Which makes you uninformed instead of merely misinformed.
I dunno the solution to this. It’s a complex web of everybody playing to their incentives including the algorithms that aggregate things for consumption.
Again though, I’ll firmly emphasize that it is the other tribe that is wrong. My tribe isn’t biased or hateful or outrage driven. We say we aren’t so clearly it’s not possible.
I'm not saying they can't reach that point, but this ain't it. They are just getting details wildly wrong and being generally obtuse, but this is an attempt at not seeming completely insane and should be graded on that curve. You can't expect every little detail to be insane, that's asking a lot.
I think the person above may just feel skeptical of the scientific and medical opinion of most of the people running the US government. I know I do. When I read "gold-standard science and common sense," I rolled my eyes. Because the previous news cycle said they don't think meningitis vaccines are important for kids, yet say they follow gold-standard science. It's hard for me to reconcile the two.
EDIT: "rooted in...personal responsibility."
"America is sick. The data is clear. 50% of Americans have prediabetes or diabetes 75% of adults report having at least one chronic condition 90% of U.S. healthcare spending goes to treating chronic disease—much of which is linked to diet and lifestyle."
It also has this moralizing tone, and seems to make some pretty bold claims about why Americans have prediabetes or diabetes. For example, with the introduction of GLP-1 drugs, like Ozempic, people (including some I know well) have significantly reduced their diabetic risk. And they're still eating the same processed foods.
Also, "linked to diet and lifestyle" is a pretty broad claim. Maybe the undersleeping and overcaffeinating actually matters more for increased appetite and desire to eat less healthy foods.
In short, I just don't trust many people when they say health is so inextricably and exclusively tied to food source, especially when they tend to think most vaccines are net negatives for individuals and society.
- Ban some of the ingredients like they did for trans fat
- Force better labeling, like the Nutri-Score in France and EU
- Tax the more unhealthy choices so they don't become the cheapest solution - and maybe use that tax money to subsidize healthier alternatives
This site looks like they're just shaming the consumers for falling for the tricks the government allows the food industry to pull off.
I remember a European MEP who was fighting the food industry to impose Nutri-Score saying on TV that no constituent comes to them saying "help me, I'm too fat". However many expect politicians to boost the job market. The food industry knows that, so each time you try to impose some regulation they'll say "if you do that, we're be forced to do so many layoffs!"
I think the bigger danger of giving this credit is lending any legitimacy to RFK Jr who is actively undermining actual medical advice and wrecking havoc on our childhood vaccine programs.
Just because a broken clock is right twice a day, doesn't mean you need to give the broken clock credit for being right.
By doing this "oh it's just tribalism" lends legitimacy to RFK Jr and furthers his ability to kill kids with preventable disease and further damage the credibility of modern medical science.
"Oh he has some good ideas" Yeah? Which ones? Does the average american have the time/curiosity/capability to sort through which of his ideas are good and which ones will kill their kids?
They actually make a considerable amount on those last two items, taking advantage of those who want to consume meat more ethically.
(Though, in reality, "grass fed" and "free range" are both misleading terms, and none of the meat on offer is likely to be humane.)
How are these connected to nutrition? The difference in nutrition between a local banana and a non-local banana is ... zero?
Much research indicates 0.5 to 0.7 g/lb provides most of the benefits, with continuing but diminishing gains above 0.7 g/lb. And the benefit is not just for "body building", but also for minimizing muscle loss during weight loss and improving insulin sensitivity. Other research indicates we may benefit from higher levels as we age.
You need at least 0.8g / kilo (referring to 0.4g / pound) if you are doing nothing heavy, like walking to the office.
If you do moderate sports, you are hitting 1.0g / kilo immediately.
If you do some more extensive sports, like 3 - 4 days / week in gym, you jumü to 1.2 - 1.4g / kilo.
Bodybuilders are quite above :-))
Regarding the number of chicken breasts - scary for me, Im enough with a half one every second or third day.
There was a great movie about vegan & bodybuilding with known sports people: The Gamechangers - https://en.wikipedia.org/wiki/The_Game_Changers
I get that I include some rice, peanuts etc. in there, but even if I quit EVERYTHING else there's no way 4 to 5 chicken breasts a day is accurate.
>Eating real food means choosing foods that are whole or minimally processed and recognizable as food. These foods are prepared with few ingredients and without added sugars, industrial oils, artificial flavors, or preservatives.
The new pyramid reflects a healthy plate of food: mostly meat and veggies, and a little piece of bread on the side. It's almost genius.
This policy selectively emphasizes the most difficult to import foods so it also plays into isolationist nativist policies.
If you think meat lobbying groups just wanted a new triangle and this isn't going to extend to water, land, energy, and environmental policies along with farm subsidies and even merger&acquisition and liability policies, sorry ...
This thing is for them, their profitability and their investors. They didn't lobby on behalf of your personal health...
Open a position on the MOO ETF. I just did. Might as well make some money from it
also, hi there! (da from oblong)
It's still decent a guidance, but the previous one was as well.
This is worth millions of dollars a day and we're sold it as common wisdom from the mom and pop country doctor.
I'm pretty sure you did the rhetorical equivalent of looking at a roomful of pregnant high school girls..
.. and declaring one of them to be closest to virginity.
https://food-guide.canada.ca/en/
Ctrl+F'd and didn't see any of those words mentioned a single time either. What a corrupt country Canada is.
Which is why sane countries make paying for access and influence illegal.
Which are these sane countries? How do you think lobbying should work then? Everyone should get equal access? Hunter and gatherer man was egalitarian like that. Afaik it is a universal feature of civilization that this eventually breaks down. Of all the existent modes of dealing with this problem, money is probably one of the better ones compared to some historical or even contemporary alternatives. I actually will be very surprised if you come up with a single country that credibly makes "paying for access and influence illegal" as that is pretty much the history of all of human civilization, but I would welcome being surprised.
So? They are fighting fire with fire.
Or should sugar,casino and tobacco industries have all the lobbying
Also this doesn't surpass the minimal threshold for being shocked anymore, there's more critical shit going on, I can't be here being outraged at checks notes meat companies pushing that meat is healthy
The way we count calories is based on how many calories are in a meal vs the resulting scat, and that just isn't an accurate representation of how the body processes protein such that a protein-heavy diet doesn't have as many calories as you probably think it does, which makes it a healthy choice in an environment where most food-related health problems stem from overeating.
However I agree with your skepticism insofar as when they say "prioritizing protein" they probably mean "prioritizing meat," which is more suspect from a health standpoint and looks somewhat suspicious considering the lobbyists involved.
the "industry" obviously makes much more money on "highly processed" and branded foods - more intermediaries, more profits & margins
literally everyone can compete freely in the "whole unprocessed foods" market, and the only real differentiating factors will be quality & taste (as it should be)
Would you say the same thing about the covid vaccination campaigns during the Biden administration? Because billions of dollars were poured into those as well, with record profits for big pharma.
The fact that people lobby to make more money from good food rather than sugar/fat crap is a good thing not a bad one
The original food pyramid was based on a world crafted by calory deficit and worked for it's time, but in a life of excess it causes mass obesity which is partly why americans are so fricking fat.