The same thing happened (and is still happening) with news media and aggregation/embedding like Google News or Facebook.
I don't know if anyone has found a working solution yet. There have been some laws passed and licensing deals [1]. But they don't really seem to be working out [2].
[1] https://www.cjr.org/the_media_today/canada_australia_platfor...
[2] https://www.abc.net.au/news/2025-04-02/media-bargaining-code...