They also were deceptive about iCloud encryption where they claimed that nobody but you can read your iCloud data. But then it came out after all their fanfare that if you do iCloud backups Apple CAN read your data. But they aren’t in a hurry to retract the lie they promoted.
Also if someone in another country messages you, if that country’s laws require that Apple provide the name, email, phone number, and content of the local users, guess what. Since they messaged you, now not only their name and information, but also your name and private information and message content is shared with that country’s government as well. By Apple. Do they tell you? No. Even if your own country respects privacy. Does Apple have a help article explaining this? No.