Google and Apple together will posttrain Gemini to Apple's specification. Google has the know-how as well as infra and will happily do this (for free ish) to continue the mutually beneficial relationship - as well as lock out competitors that asked for more money (Anthropic)
Once this goes live, provided Siri improves meaningfully, it is quite an expensive experiment to then switch to a different provider.
For any single user, the switching costs to a different LLM are next to nothing. But at Apple's scale they need to be extremely careful and confident that the switch is an actual improvement
Siri’s functionality and OS integration could be exposed in a similar, industry-standard way via tools provided to the model.
Then any other model can be swapped in quite easily. Of course, they may still want to do fine tuning, quantization, performance optimization for Apple’s hardware, etc.
But I don’t see why the actual software integration part needs to be difficult.
That’s not the issue. The issue is that once Gemini is in place as the intelligence behind Siri, the bar is now much higher than today and so you have to be more careful if you consider replacing Gemini, because you’re as likely as not to make Siri worse. Maybe more likely to make it worse.
I was in the map search, so I just said "Costco" and it said "I can't help with that right now, please try again later" or something of the sort. I tried a couple more times until I changed up to saying "Navigate me to Costco" where it finally did the search in the textbox and found it for me.
Obviously this isn't the same thing as Gemini but the experience with Android Auto becomes more and more garbage as time passes and I'm concerned that now we're going to have 2 google product voice assistants.
Also, tbh, Gemini was great a month ago but since then it's become total garbage. Maybe it passes benchmarks or whatever but interacting with it is awful. It takes more time to interact with than to just do stuff yourself at this point.
I tried Google Maps AI last night and, wow. The experience was about as garbage as you can imagine.
‘Sorry I don’t know anyone called ‘your girlfriend’’ The kids find it hilarious
Are there licensing issues regarding commercial use at scale or something?
Same reason they switched to Intel chips in the 2000s. They were better. Then Cupertino watched. And it learned. And it leapfrogged.
If I were Google, my fear would be Apple launching and then cutting the line at TSMC to mass produce custom silicon in the 2030s.
Not a high bar…
That said, Apple is likely to end up training their own model, sooner or later. They are already in the process of building out a bunch of data centers, and I think they have even designed in-house servers.
Remember when iPhone maps were Google Maps? Apple Maps have been steadily improving, to the point they are as good as, if not better than, Google Maps, in many areas (like around here. I recently had a friend send me a GM link to a destination, and the phone used GM for directions. It was much worse than Apple Maps. After a few wrong turns, I pulled over, fed the destination into Apple Maps, and completed the journey).
