Is the iPod your only example? That was a quarter century ago.

What's hot about less ports, no headphone jack, no SD card, a tax when buying apps for your phone, planned obsolescence, antagonistic behavior towards app and software developers, an unchanged aluminum rectangle, thinner devices that look cool at the cost of performance and efficiency, heaviest laptops and phones on the market, phones made out of glass front and back, the touchbar, the notch, etc.?

Them having bolted on ChatGPT in the ugly way they did is evidence though.

Their naff image generation tool (Playground) is further evidence.

Apple are definitely panicking. And they should be too.

I mean, maybe if the headline was “For no particular reason whatsoever, under absolutely no pressure from their millions of customers to deliver on the promises they paid for nearly two years ago, Apple picks Gemini to Power Siri”

Or maybe you’re arguing that Apple never did intend to commit to those promises and it was all intentional and part of a well orchestrated plan from the outset? Seems like an odd strategy