The reason Europeans don't want to do 996 is because the extra effort isn't fairly compensated.
Software work is bursty and creative, not mechanical and hourly.
And it's readily visible in terms of software quality and technological capability of the company.
I've been adamant about paying 75th percentile TC - I want the employees in my portfolio companies to be extremely motivated, and that requires incentivizing employees and founders correctly
it is often useful to think of people as only being motivated by one thing, to see clearly how application of that thing might change their behaviour. but if you believe that is the only thing that motivates them, you will have a very simplistic (and eventually incorrect) model of how they are motivated.
Nowadays with every market being saturated and tech being a race to the bottom quality-wise, what's there to be passionate about and/or proud of? Do you think people are proud of building yet another OpenAI wrapper or advertising surface? If they actually are proud of those I would feel pretty sad for them.
Also, the majority of landlords don't take payment in "passion" or "pride" and rents have skyrocketed since the glory days of tech.
Making the most money per hour merely allows me to spend more time with my family rather than working more for less and giving my creative energies to greater society or an employer instead of directly to my wife and children.