You underestimate the power of the stupid side. In the heat of the moment you find out what good marketing folks are for.

"We're not dead! In fact, we're going to rock your world with X!!"... oops... was X a secret?

In any normal population of sufficient size you're going to have some screwball outliers.

Whether the company is dissolving or not is only tangentially related to whether they say they are dissolving or not.