Agree 100%! The "real intent", the true cause, is making money. Whether that's directly via social media, or via proxy (which is becoming a major player), where people generate content in order to build repertoire, which they try to monetize via other means (contracting/freelance, publishing, speaking, getting on the VC radar, etc). So yes - one can correctly say that the intent has changed from something altruistic (giving information to the masses with no monetary foresight), to explicit money-making intent.