I don't user Evernote very often, but I have a bunch of stuff stored in there and use it basically in a read-only mode. For a long time I was able to get the $36 / year plan which I felt pretty good about. It was a great app and service which I didn't use very much, so that felt like a fair price and I felt good about supporting them at that level. Basically every time I opened Evernote, I was paying $2.

But then the price tripled and for me, it's too much. I'll pay $2 per session, but not $5.

I remember their CEO (Phil Libin I think) on their podcast explaining how they were building a 100 year company. I really wanted to believe that.

I use Obsidian now and like it, but it feels like they are going down the same path. They keep adding features that don't really fit the original editor-for-a-folder-of-markdown-files. I wish they would stop.

It's a bummer but the feature treadmill seems inescapable. Bending Spoons will probably be able to buy Obsidian for a very nice price in a few years and the Obsidian founders will do very well.