Agreed, however I have found it is very hard to get through by going the long explanation route of the issue, when I have attempted it has ended up in the regular "nothing to hide, protect children good" handwavy counterpoints.

I think some very simple message is needed to reach people who aren't concerned, or don't understand how dangerous the implications of this is.

I made the mistake of starting to explain what end to end encryption is and why it is important and they quickly lost interest.