Mass media isolates individuals who don't have access to it. I grew up without a TV, and when TV was all my neighbors could talk about, I was left out, and everyone knew it.
While other children were in front of the television gaining "shared experience", I built forts in the woods with my siblings, explored the creek in home made boats, learned to solder, read old books, wrote basic computer programs, launched model rockets, made up magic tricks. I had a great childhood, but I had a difficult time connecting with children whose only experiences were these shallow, shared experiences.
Now that media is no longer "shared", the fragmented content that people still consume has diminishing social value -- which in many cases was the only value it had. Which means there are fewer social consequences for people like me who choose not to partake.
