it's one of their models i would like for them to succeed the most. americans love trucks (especially where i live), and the impact of electric truck replacing ice ones on the gestalt of the neighborhood is significant, no noise, no fumes. people tend to drive their electric cars/trucks more gently too. my neighbor bought one, and it's night and day.
and oddly enough, while i kneejerk hated it at first, the design has grown on me, something genuinely different, playful. much rather see a parked cybertruck than yet another oversized bloated "regular" truck.