Everything about road infrastructure is "cheap to deploy, cheap to maintain". This is your design space: the bare minimum of a "road" that still does its job reasonably well. Gas stations and motels are an aside - they earn money. Not even the road signs pay for themselves.
Now, you propose we design some type of, let's say, a machine only mark that helps self-driving cars work well. They do nothing for human drivers, who are still a road majority. And then you somehow manage to make every country and every single self-driving car vendor to get to agree on the spec, both on paper and in truth.
Alright, let's say we've done that. Why would anyone, then, put those on the road? They're not the bare minimum. And if we wanted to go beyond the bare minimum, we'd plug the potholes, paint the markings and fix the road signs first.