Keeping in mind the context of the overall thread we're in, where the OP said this:

> Apple's commitment to privacy and security is really cool to see. It's also an amazing strategic play that they are uniquely in the position to take advantage of. Google and Meta can't commit to privacy because they need to show you ads, whereas Apple feels more like a hardware company to me.

And then further down somebody replies with this:

> Apple is an ad company now though

The implication was that, because Apple sells ads now, they must be tracking all of your personal data in the same way that Google does. And then that train of thought was further continued with the implication that, because Apple receives "20% of its profits from ads and Google" (lumping them both together), Apple ergo is receiving 20% of its profits through tracking all of your personal data. But it's not Apple tracking all of your personal data, it's Google tracking it, and they would track it whether they're the default search engine on iOS or not.

The distinction matters to me, and it's why I buy Apple products but not Google products.