Yes, but in this case they use the same term and button as when they sell a physical book so to me its deceptive that its not the same transaction.

I do not remember buying a William Gibson: Neuromancer License

It clearly said William Gibson: Neuromancer -> Buy

Most MSDN subscriptions come with perpetual use licenses for the content acquired during the subscription term. More to the point, Microsoft does not reserve the right to terminate their licenses without cause, and in case of alleged cause, they have dispute resolution processes in place, up to and including binding arbitration. I'm not sure about their consumer cloud services, however.

Buying a fixed-term license for a product is basically renting the product. In other words, "buying a license" is another example of replacing "rent" with "buy".

For consumer protection, companies like Amazon could be required to state "buy access to X" or "rent X" instead of "buy book X", which implies ownership of the product.