Elon musk has a history of making improbable-sounding promises (buy a tesla now, by 2018 it will be a self-driving robotaxi earning money while you sleep, humanoid robots, hyperloops).
The majority of these promises have sounded cool enough to enough people that the stock associated with him (TSLA) has made people literal millionaires just by holding onto the stock, and more and more people have bought in and thus have a financial interest in Musk's ventures being seen in a good light (since TSLA stock does not go up or down based on tesla's performance, it goes up or down based on the vibes of elon musk. It is not a car company stock, it is an elon vibes check).
The thing he's saying now pattern matches to be pretty similar, and so given Musk's goal is to gain money, and he gains money by TSLA and SpaceX stock going up, this makes perfect sense as a thing to say and even make minor motions towards in order to make him richer.
People will support it too since it pattern matches with the thing prior TSLA holders got rich off of, and so people will want to keep the musk vibes high so that their own $tsla holdings go to the moon.
Make sense now?