I'd never heard of BK before and I see some positive opinions on HN; I manage a small company's CI, we're really rather happy with GitLab CI, but I'm always on the lookout for something better. Clicking through to your page I'm looking to quickly find out what are the features, why it's different, how much it costs ... and for that a boring, routine website is what I'm hoping for. I'm very much not against the command-line (most places I work people complain that I use the command line when "there's this really good GUI"), but command-lines are hard, they need to be learned -- when I'm just looking for the outline as to whether it's worth digging further I really don't want to have to learn your command-line in order to get it, boring and routine is better. Just one grunt's personal opinion -- best of luck with the business!