If it makes the models smarter, someone will do it.
From any individual, up to entire countries, not participating doesn't do anything except ensure you don't have a card to play when it happens.
There is a very strong element of the principles of nature and life (as in survival, not nightclubs or hobbies) happening here that can't be shamed away.
The resource feedback for AI progress effort is immense (and it doesn't matter how much is earned today vs. forward looking investment). Very few things ever have that level of relentless force behind them. And even beyond the business need, keeping up is rapidly becoming a security issue for everyone.