You're right! Sometimes even the right-here-right-now claims of AI capabilities are horseshit too with people in actuality remotely controlling the product.

It's not common for present-capabilities to be lied about too. But it does happen!

And the smallest presence are the users who don't work in the AI industry but rave about AI. I know of...two....people who fit that bill. A lead developer at a cybersecurity firm and someone who works heavily in statistics and data analytics. Both of which are very senior people in their fields who can articulate exactly what they're looking for without much left to interpretation.