> To me the hard problem isn’t building things, it’s knowing what to build (finding the things that provide value) and how to build it (e.g. finding novel approaches to doing something that makes something possible that wasn’t possible before).

The problem with this that after doing this hard work someone can just copy easily your hard work and UI/UX taste. I think distribution will be very important in the future.

We might end up that in future that you have already in social media where influencers copy someones post/video and not giving credits to original author.