Ads are speech.
No, they are not.
People have been brainwashed and legal systems have been paid and bought for to consider them as such, just like corporations have been whitewashed to be treated as "persons".
In any case, we regulate all other kinds of speech as well: explicit content, libel, classified information, cigarette ads, and so on.
If only individuals are allowed freedom of speech NYT, CNN, and other news organizations do not have first amendment rights.
Are you sure you've thought this through?
I don’t think you need to count companies being able to put any message out there as free speech.
And this is about Europe, which has never had an absolutist view of rights to begin with. In Europe, rights are seen as intended to be balanced against each other instead of maximizing an arbitrary set of them to 100%. You have the right to free expression (except in... most countries, so let's call it a theoretical right) as well as the right to not be preyed upon. Although it's legal to distribute chemicals, some of them are highly addictive so they're restricted. Same with social media.
Granted, that's proven to be a horrible concept. So let's repeal that.