> Isn’t e-paper the general category of low power displays?
Yes, or more precisely: reflective displays without backlight. There were many such display technologies a while ago (when the Kindle took off and various companies tried to compete with E Ink), but most have since been abandoned.
Pretty much all colored e-paper screens have much lower contrast than color printing on paper, since they mix colors by using can conventional RGB sub-pixels and darkening them individually, just like regular lit screens, which reduces the amount of reflected light.