Absolutely! The TTS/STT approach that Sarvam and the other Indian firms are taking is more intuitive for a larger share of people and usecases. The "replace an SDR" or "replace a call-center" usecase is such an easy win to show POV.
I feel this is also why you don't see the same degree of hype as you would with the other players. When you are taking an application-driven approach to launching AI products, hype matters less than targeting decisionmakers and showing that your product directly aligns with their outcomes.