The problem with TikTok isn't the form, which is effectively StumbleUpon for short-form video (or Dave Winer's "river of news" in video form, if you prefer).
There's brainrot content on all platforms, but there's also ArtTok, BookTok, CraftTok, EduTok, FoodTok, GardenTok, HistoryTok, MathTok, MusicTok, PoliTok, ScienceTok, TechTok, and lots more.
Unlimited skipping until a video is sufficiently stimulating had a negative impact regardless of the content, while people limited to ten skips in ten minutes did not experience a negative impact. This suggests that the format itself has harmful cognitive effects.
Scrolling through a comment thread in an online forum such as this requires a lot of context switching. Does the context-switching theory of brain rot apply to text based feeds as well, or only video?
Or browsing shelves in a bookshop. I've noticed I forget what I was doing ("prospective memory impairment") while looking for a good book. Also sometimes I annoy myself because I want to quit but I can't because I haven't found anything good yet. Whoops, where did the time go? So, ban bookshops.
The problem I find with it is that it's such a monoculture. Everyone is copying everyone else.
As an example: there's this stupid skit going around. Someone asks a waiter "Could I ask you about the menu please?". The waiter comes really close and goes like "The men I please is none of your business".
It's an ok joke but I've seen literally 20 different people doing the same skit in the last two weeks and it gets so damn annoying. And it's not just this one. There's always one that is viral and everyone copies it.
Obviously meme formats from when I was younger (images and text) are fine, but meme formats that are newer (video and text) and brainrot. Or maybe it's just the same thing every generation does where they think the generations before them were hopelessly out of touch but the kids nowadays have no taste...
Those aren't the kinds of book-related videos that I see, so at some point The Algorithm must've decided I wasn't interested in porn for women (not that there's anything wrong with that).