For the past 5+ years it's been, "This will be the year of real work on the iPad," but they keep circling around it, trying not to make iPads accidentally powerful enough for someone to skip buying a MacBook.
Kinda ironic for a company when it was Jobs who said"If you don't cannibalize yourself, someone else will"...
I have an ageing iPad, but the crap software really makes me reconsider ever wanting to spend so much money for a shiny toy.
TBH, if you buy an iPad and their nice keyboard case, it costs almost as much as an MBA. This is one of the reasons I simply cannot justify getting a new iPad these days. The other is that my 8 year old iPad Pro still works just fine, in case I ever need to do iPad-ish things like draw with the pencil.
Right. Which, by my calculations, means it costs half as much as an MBA plus an iPad and their nice keyboard case.
Don't know how much either the iPad or the nice keyboard case cost by themselves, but probably more than 0. So even skipping the nice keyboard case and buying just a naked iPad in addition to the MBA still makes Apple more money.
Why would they forgo this if they're indeed the mustache-twirling capitalists like everyone says?
Which is really silly, because if someone needs to do actual work they are not going to do it on an iPad no matter how capable it is. The form factor simply does not work for getting work done. Apple has nothing to fear here.
Nonsens. The iPad is basically a 11 to 13 (Pro) monitor+computer with an amazing touch screen. Adding the official keyboard folio, or any bluetooth keyboard/mourse is trivial, and it makes for an excellent on-the-go machine. Not different to the 12-inch MacBook (circa 2015) and the older fan favorite 12-inch PowerBook G4 (circa 2003), and I know several devs who swore by them. Linus used and loved one of the latter (with PPC Linux on in his case).
The only issue is the lack of OS level support for some stuff, not the form factor.
Admins, devs working mostly on the Cloud, photographers, and writers already use it for "getting work done", I've seen execs too.
https://www.sotsu.com/products/flipaction-elite-16?variant=4...
Just let me use my own keyboard/mouse when I want to use it like a computer. Better ergonomics too as the iPad would be at a good height.
If I could plug my iPad into that cable to use it as a Mac I would do that all the time and buy a more powerful iPad. It would be an iPad for idle browsing and a Mac for the times I need a real computer.
At that point, an actual laptop is simpler.
Sure, it's easier to use a tablet while standing, but that's what I use my phone for, and it's always with me in my pocket. If I'm going to carry a 13" tablet around it might as well be a laptop which is thinner and lighter than a tablet + keyboard case.
Then there is always something annoying that I can't do on an iPad so I have to grab a real computer to do it.
I tried using iPads many times over the years but ended up selling them because a laptop + smartphone does everything I need better.
I’m not sure if it’s still the case, as they trimmed down the iPad Pro quite a bit, but I don’t think the iPad is that much of a boon for travel. For the size and weight, it seems moot. I’d rather have the keyboard and trackpad of a proper MacBook, full macOS, and a system that won’t fall apart. The last time I took an iPad on a plane, the person in front of me reclined, hit the iPad, and it flew off the magnetic keyboard and I had to fish around for it on the floor. Thankfully it didn’t break.
[0] https://www.theverge.com/2020/4/20/21227741/apple-ipad-pro-m...
Portable Monitor, InnoView 15.8... https://www.amazon.com/dp/B095GG31KX?ref=ppx_pop_mob_ap_shar...
Metal Tablet Stand, a Portable... https://www.amazon.com/dp/B0C4KH2GH3?ref=ppx_pop_mob_ap_shar...
I have an iPad Air 3rd gen and my wife has a 13 inch iPad Air that she uses exclusively
They’re pretty aware they’d be cannibalizing their lower-end laptop lineup.
The metaphor of cars vs trucks was used. For heavy duty work, trucks (Macs) will always be around. For everyone else, a car (iPad) will do just fine.
When the iPad nano was released they killed off the best selling iPad, the mini. Their statement on this was that they want to be the one to cannibalize their own products. If they don’t do it someone else will. Look at the iPhone, it made the iPod obsolete. Had they missed the boat on smartphones like Microsoft, they’d be screwed, as the iPod was half the business. Instead, they make way more on iPhones than they ever did on iPods. iPhone replaced the iPod sales and then some.
I know plenty of people who in fact have moved to an iPad as a primary computing device, including for work/business. Including a handful of engineering leaders using remote-code solutions.
My macOS muscle memory works most of the time, but there are also quite some details which are slightly different or missing. If they would allow a macOS “mode” on iPad I would choose it over a MacBook instantly for work.
A dual boot iPad would be killer. I would go out and by the maxed out M5 if it was possible. MacOS for workdays, and iPadOS for everything else. That or just finish the last mile of iPadOS (Add terminal access, long running processes, lower level file system access, actual developer tooling.)
I'm willing to bet it's as simple as that no Apple SWEs or anyone who has to edit video or sound uses an ipad for work. As soon as Apple forced some to use one, they'd fix all of the UI problems that make them a nightmare.
If you need internet connectivity on the road regardless if Wi-Fi is available, only the iPad has that option.
Yes, you can use a Mac laptop with your phone acting as a hotspot but unless you have unlimited data, that gets expensive real fast.
Now that Apple makes their own cellular modems, it should be feasible to add them to MacBooks in the near future.
And why exactly is that different from having the cellular connection on iPad? You can have the exact same data plan on your phone that you use as hotspot.
Well maybe that kind of company would've been aggressive about always being competitive, yeah? Instead of whatever Tim Cook is doing...
This clearly isn’t the case—the iPad Pro got the M4 processor in May 2024; the Mac didn’t get the M4 until October. So for a few months, Apple’s most powerful chip was only available for the iPad Pro.
And while the M5 MacBook Pro and the M5 iPad Pro were announced together in October 2025, none of the other Mac models have been updated to the M5.
It’s possible more M5 Macs will be announced this week; we’ll see.
I don’t think it matters to Apple whether you spend $1,000+ for an iPad or for a MacBook.
This is about software
Today, we just have on each and have to run around the house whenever we want it.
Make is useful and buyers will come. The never had issues selling multiple macs frankly.
