Imagine how flimsy Ars' story about a blog post would look like if the story had correctly attributed the quotes (fabricated or not) to, "according to Claude AI's analysis of the blog post". The reader would have the right to wonder if the reporter had even read the blog post.
One of the things left unsaid in Edwards's apology [0] was whether he read the blog post that is the entire raison d'etre of his story. It's not like the story purported to do anything other than incorporate publish blog posts. So in his overworked and sickened state, how did trying out an "experimental Claude Code-based AI tool" substantially save him time versus jotting notes while ostensibly reading the source material himself
[0] https://bsky.app/profile/benjedwards.com/post/3mewgow6ch22p
Making up quotes and attributing them to people has happened before AI, journalists proper and pretend have done it too.