I looked at OfficeWorks and I found some really cheap Chromebooks at the $300-500 level.

I picked two $500 Chromebooks:

- HP 14" Chromebook N200 8/128GB with usb-c + usb-a (quad-core).

- Lenovo IdeaPad 3i 15.6" Chromebook Laptop 8/128GB Celeron.

Looks like both are 1080p displays.

First at simple tech spec glance they're below the entry level Neo except they both have larger displays, but obviously as Neo costs $250 more.

But the question then is what do you get for that $250 more. I think once you take into consideration the finish, keyboard, webcam/mic, speakers, display, and even Apple's support which can be sometimes pretty decent, you're looking at a pretty strong contender.

The problem I expect though is that people tend not to be educated consumers and don't look into the other aspects outside of specs or cost, so Apple is really selling on branding, word of mouth, and probably through their salespeople at the stores. But also, if we start seeing these one the shelves of JB-Hifi, Officeworks, etc. (for US your local Best Buy and Walmart I guess), then it could penetrate the market well.

Assuming the Neo embodies Apple's signature quality and reliability, I hope it does well for first time laptop users / early education market.