Game studios are great, the problem is the multiple meanings of XBox.
There is XBox the console, XBox the online store for PC games, XBox the streaming platform, XBox the studios that are first party to the console.
Then there are the other studios acquired via Bathesda, ABK, or directly.
Finally all roots down under Microsot Gaming Studios as publisher.
Among the hardcore fans, they usually only see Xbox as the console.