I’ve been building a competitor monitoring tool recently and started thinking about how product teams actually track competitor changes.
A lot of teams still manually check competitor websites for updates like pricing changes, messaging tweaks or new features.
While working on this I realised how often small changes happen quietly across landing pages and pricing pages.
I wrote a short post about approaches to monitoring these changes automatically and some of the signals teams might want to track.
Curious how others keep track of competitor changes.
