Previously, the two concerns were "firewalled" so as to prevent the money-generating side of the company from eroding the user experience.
This is a theme that's been at the core of every Titan of Industry's decline. That is: chasing of short-term results with disregard for the long term consequences. Alphabet is just so big and dominate in search that it will likely take quite a long time for the negative effects to appear. And they have other large businesses that haven't been as aggressively enshitified (Youtube, GCP).
See Intel, Boeing, GE etc.