It's all about relative difficulty. It's not trivial to convince LLM vendors to include your pet new language in their internal synthetic datasets, and you can build your own and publish it but it'll be fiddly and expensive.
But compared to the immense amount of effort that goes into convincing a critical mass of humans to learn and write about your new language, and using _that_ material to train an LLM, I think it's fair to say things have gotten easier, not harder.