5% of people create 90% of the crime. Double 5% to 10% and you double the crime. Make it 50% and and you 10x the crime.
You still have 50% of non-criminals but society with 50% criminals has way more crime than society with 5% criminals.
You might say high-crime society is much worse than low-crime society even though they both have individuals that are criminals and non-criminals.
Replace "crime" with "trust" and you understand high-trust vs. low-trust society. They both have individuals with various levels of trust, but emergent behavior driven by statistics creates a very different society.
> there's no difference between "truly creative work" and "truly creative and profitable work"
To state the obvious, the difference is "profit".
Also I don't see you're bringing the "true scottsman" judgement here. What's the difference between "creative" and "truly creative" work. Who gets to decide what is "truly creative" vs. merely "creative".