these choices are really up to the individual and what is important to them. as for win what, I am specifically talking about opposition to the current admin and political gravity, to which they are not immune. If say a protest of 30 million people happened tomorrow, the Republican's would see the writing on the wall and things like impeachment which previously seemed impossible now become required if you have any hope of maintaining a political future.
As for a recent successful boycott, see Disney Plus cancellations in response to Jimmy Kimmel being taken off the air.
here are some concrete things I can think of:
- don't like that Sam Altman is aligned with the regime? boycott chatgpt, it fell from the top spot in the app store and Sam Altman felt forced to address the controversy to his employees, it wouldn't take much more to turn the tide and other companies take notice and be disinclined to do similar
- don't like that your elected representative was mum on the Iran war? write them an email, call their office
- think that a candidate is best chance at change? donate to their campaign
- show up at the next No Kings protest, politicians take notice of the coverage and what people are mad about
If you are waiting for a guarantee your actions will affect change I can't help you, but I can guarantee doing nothing won't.