In my opinion as a mostly-vegetarian who used to adore burgers as a kid, the Impossible brand was by far the most realistic (and my beef-loving partner would agree, they made stroganoff with it and loved it)... but the price truly is ridiculous at this point. It started out just barely justifiable, and it's simply too high now.

I am more than a little bit outraged that animals who were raised in miserable industrial production facilities to meet an ugly end are having their parts sold for less than a decent alternative simply because of subsidies distorting the market.

I still eat impossible sausage as a substitute for pork and find it pretty dang good. I grew up in appalachia so we know our pork sausage and impossible seasoned well comes close.

Aldi in Germany might be very different for all I know, but I've been vegan or vegetarian my entire adult life and I think every burger alternative besides Beyond/Impossible is quite awful, though I usually don't eat meat alternatives in the first place.

Beyond was available well before Impossible was. I used a combination of Beyond and Boca as my primary substitutes for ground beef, until Impossible came along, and now I use almost exclusively Impossible.

I don't feel like they have a niche anymore, but there was a time I considered them my top choice, before impossible dethroned them.