Meat: 1. Those who buy from butcher (health conscious) 2. Those who buy packaged products from supermarket.
Vegan: 1. Those who make homemade plant-based alternatives (eg.lentil burgers) 2. Those who buy Beyond burgers from supermarket.
Hence I think most people are trying to compare apples to oranges, which is not the correct comparison to make when weighing up each type.