This is the opposite of old man yelling at clouds, it's young people complaining about the dumbest shit.
If the article writer is reading this, I feel the opposite. No, I don't want 1000 different websites. I like to use consolidated feeds.
No More Websites!
There was another place which was on the brink of closing and kept shifting its opening hours and days. I went there on occasion but because there was no official web presence I couldn’t trust the hours online (photographs of the schedule). So I called. Sometimes they picked up, sometimes they didn’t. When they didn’t, sometimes they were closed but other times were just busy and couldn’t come to the phone.
So no, you can’t always find a phone number, and you can’t always call and ask. Having a roughly up-to-date web presence is very useful. It doesn’t need to be a bespoke website, you can use a platform, just don’t exclusively use closed garbage like Facebook and Instagram which walls you off from customers.
> It doesn’t need to be a bespoke website, you can use a platform, just don’t exclusively use closed garbage like Facebook and Instagram which walls you off from customers.
You want to find an antique book store in another state. How do you find it? You search the web. And what information bubbles to the top of the search results? Answer: businesses with websites.
If you are a business owner, you will lose customers without a website, because that is how most people will find you.
You might not like it... but that is the reality.
A website also works, I'm not anti-website. But the tone of the article is absurd IMO.
I honestly would not expect an antique bookstore to have a website, unless they let you buy their books online.
Ah yes... I'm sure that is what 99% of people do. /s
You don't like reality... and that's fine. You do you. But, most businesses do need a web presence if they want be be discovered by the majority of potential customers.
Wait what? How does he contact the website if he can't find contact info?
I don't disagree with your point BTW — not everyone needs a website. But at the same time, a business often needs to meet customers where they are. If they're OK with losing a small subset of customers because their business info is only on <insert platform here> and some people don't use said platform, then I don't see what's wrong with that. But if they're not OK with that, then they'll have a presence on more platforms which could include their own websites.
At the end of the day I don't really understand why anyone's arguing about any of this. If a business finds value in a website and it serves their business interests, they'll probably have one. If not, then they won't have one. No amount of philosophizing over democratizing the web will make my local café make a website.
The same way you find the website, you google it. I have never had a problem getting a phone number of a business that doesn't have a website. Am I living in bizarro world? Why does a small business need a website just to provide a phone #?