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0 pointscarlosjobim8d ago0 comments

>Other than basic description and contact info that's all 99% of small businesses need

I disagree with this popular notion. A website should be a fully functioning sales system, so that it helps ease the admin burden of a small business, and also helps them get more sales.

Take the most common small businesses: Restaurants and accommodation. Both of these can save/make thousands of dollars per year by having their own ordering systems on their websites.

As for the other small business which perform more bespoke services, it's good to have offerings for set prices on the website, just so that customers know what they can expect when contacting for a bespoke solution.

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tarekabi8d ago

This is exactly the problem we kept running into. The website exists, the traffic comes, and then it does nothing. A visitor at 11pm has a question and leaves because there's no one to answer it. The "Book a Demo" button assumes they're already sold enough to commit to a 45-minute call with a stranger. Most aren't.

The website being static is the real failure mode, not the absence of one.

cucumber37328428d ago

This is exactly what I'm complaining about. Your average small business website doesn't need to do any of that. It needs to "be Facebook" as in provide a place to post static details, contact information and content updated on a limited basis.

Doing those things doesn't add enough value beyond what Facebook offers to be worth the cost and maintenance burden. You keep trying to sell these people a fancy Mercedes station wagon when what they want is a Dodge Journey.

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